VERIZON

Parade Reimagined

virtual macy’s thanksgiving day parade

We partnered with NBC to create a highly immersive, virtual parade experience that put people in the center of the iconic Macy’s Thanksgiving Day Parade. 360º views, holograms, a 5G portal, and augmented reality balloons made watching this year’s parade at home, better than being there.

Emmy Nomination: Outstanding Interactive Media
Webby Winner: Live Experiences
Webby Winner: People’s Voice Winner
Digiday Finalist: Best Interactive Content Piece or Series
Digiday Finalist: Best use of Real-time Streaming Video

CCO: Andrew McKecknie
ECD: Marc Sobier
CD: Clifford Skeete
CD: James Cheung
AD: Lindsey Eckwall
Producer: Marieme Sall