BREAST CANCER REHABILITATION

We ARe Perky

Brand Creation + LAUNCH

Perky is a first-of-its-kind medical spa, designed for all those affected by breast cancer. We developed Perky completely pro bono, using our ad powers for good, to create a brand from the ground up: the name, tone-of-voice, strategy, brand toolkit, social media presence, website, swag, and even the brick-and-mortar.

Perky’s goal is to provide a more comfortable rehabilitation experience to women who’ve been through mastectomies, chemotherapy, radiation, and a number of different treatments.

“Our focus is
the woman
behind the
tumor.
Perky was created to bring positivity to
this difficult journey, in hopes of helping
women thrive in their next chapter of life.”
— Perky Founders, Crystal & Courtney