Verizon
Let Them Tweet Cake
The Internet’s 50th Birthday
On October 29, 2019 the Internet turned 50. And as a brand that powers the Internet we know today, it was the perfect moment to remind people that Verizon connects them to everything they love online.
So we celebrated by asking the Internet to help us bake user-generated cupcakes in real-time—and live-streaming the whole thing on Twitter.
Shorty Awards Finalist: Polls & Surveys
Shorty Awards Finalist: Physical & Digital
Webby Nominee
Digiday Finalist
New York Festivals Finalist
The Cake Study
The 50th Birthday Livestream event invited the Internet to the party and garnered 700K impressions in three short hours, with zero paid media.
We drove people to the livestream with social videos featuring a computer from 2001, which Cake Boss created entirely from cake.