target

Treatster

HALLOWEEN Social Network

When you're trick-or-treating, there's no time for tricks. That's why we came up with “Treatster” from Target, the first social network designed for the future of trick-or-treating.

Shorty Awards Finalist: Mobile Campaign 
Adweek
AdAge
Forbes

 

treatster launch video

Trick-or-Treaters and their parents could find the best Halloween houses on the block by logging them onto the mobile site. It’s basically Yelp for Halloween.

 

trick-or-treaters Could Locate the SWEETEST houses

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Then They could give each house a ThumBs-Up or Down rating

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ANd add new houses to the map for trick-or-treaters

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halloween night, trick-or-treaters USED the app in nyc

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Treatster Jack-O-Lanterns

We created limited edition, smart Jack-O-Lanterns that synced up to the mobile site and added sweet houses to the map with the push of a button.

 
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CCO: Pierre Lipton
GCD: Megan Skelly
CD: Alex Shulhafer
CD: Daniel Bremmer
AD: Kaleigh McBride