Verizon

History Tells Us

We’re #NotDone

The Future Fund for Women in Tech

A LinkedIn hack puts historic women back on the job market, spotlighting ongoing
gender bias in the workforce.

History has often overlooked the achievements of women in tech, science, and entertainment. Today, not enough has changed. Women hold just 24% of tech and entertainment jobs. And so, we decided to connect with some female tech experts
of the past to guide us toward a better future.

Clio Bronze—Social Media, Single Platform
Shorty Award—LinkedIn
Shorty Award—Organic Promotion
Shorty Finalist—Spokesperson
ADC Bronze—Advertising, Craft in Writing
ADC Bronze—Advertising, Social Media
ADC Merit—Design for Good, In-House
One Show Bronze—Social Media, Social Post Series
D&AD Shortlist—Media, Social
Cannes Shortlist—Media, Use of Social Platforms
AICP Next Award x 2

 
 
 

On the 100th anniversary of women winning the right to vote, we started a conversation using the go-to platform for careers, LinkedIn. In a unique social innovation, we put history’s most innovative women, who are no longer alive, back to work.

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Click Image to scroll.

Their jobs? To start a dialogue about existing gender bias in today’s tech and entertainment industries. As female pioneers who experienced the ultimate inequalities in their fields, these historic women serve as provocative reminders that yesterday’s bias is not just a thing of the past. Until we have more women in tech and entertainment, history tells us we’re #NotDone.

 

We taught our historical figures how to create 21st century content, network, and engage with followers.

 
 
 

Concept + Copy + CM: Marissa Cuconato
Concept + Art Direction + Design + CM: Lindsey Eckwall
CD’s: Topher Moran + Melissa Avery
ECD: Marc Sobier
VP, Head of 140: Mike Wente
CCO’s: Andrew McKechnie
Strategists: Christine Osborne Gill + Victoria Roedel + Marika Shaub
Producers: Lizzie Haberman + Maggie Miller
Account: Jenny Papo + Alana Visconti + Emily Rodriguez
Editors: Cobi Byrne + Josh Rathmell
Production Partner: The Mill
Client: Verizon
Agency: 140