ALWAYS

GET ZERO, GET MORE

Always INFINITY FLEXFOAM PRODUCT LAUNCH

Always came to us with a new business opportunity, which I led and won, for the new launch of Always Infinity FlexFoam.

When it comes to periods, less is more. Actually, zero is more. Zero leaks, zero bunching, zero feel. Always Infinity FlexFoam is the first pad for zero feel and zero leaks.

 

“get zero. get more.” olv

A provocative and culturally relevant opening grabbed women’s attention and made a statement about necessary product developments in feminine hygiene.

 

SOCIAL CONTENT

“Get Zero. Get More.” was amplified on social by demonstrating how zero feel, zero leaks, zero bunching during your period gives you more in life.

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ECD: Javier Bonilla
AD: Rachel Wyse
CW: Chandani Karnik
AD: Hanna Petersson
Producer: Lauren Press
Producer: Kelsey Longo